CEC was founded in 1945,
a challenging time full of uncertainty.
Through eight decades of change,
CEC has navigated the challenges of each era,
always seeking opportunities to break through
and progress further.
As we enter this next chapter,
we return to our founding aspiration –
to remember why we began,
and to know how we shall move forward.
To embody this aspiration,
we deliberately made our
corporate identity understated.
It serves as a reminder that our legacy
is not about resting on past success,
but about continuing to create value
for our clients and societies
and moving forward.
CEC was founded in 1945,
a challenging time full of uncertainty.
Through eight decades of change,
CEC has navigated the challenges
of each era, always seeking
opportunities to break through
and progress further.
As we enter this next chapter,
we return to our founding aspiration –
to remember why we began,
and to know how we shall
move forward.
To embody this aspiration,
we deliberately made our
corporate identity understated.
It serves as a reminder that our legacy
is not about resting on past success,
but about continuing to create value
for our clients and societies
and moving forward.
Our founding aspiration—
roots us in times of change,
nurtures our values and
sustains our growth,
lights the path ahead and
fuels the will to move forward.
Our founding aspiration—
roots us in times of change,
nurtures our values and
sustains our growth,
lights the path ahead and
fuels the will to move forward.
