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CEC was founded in 1945, a challenging time full of uncertainty. Through eight decades of change, CEC has navigated the challenges of each era, always seeking opportunities to break through and progress further. As we enter this next chapter, we return to our founding aspiration – to remember why we began, and to know how we shall move forward. To embody this aspiration, we deliberately made our corporate identity understated. It serves as a reminder that our legacy is not about resting on past success, but about continuing to create value for our clients and societies and moving forward.
Our founding aspiration— roots us in times of change, nurtures our values and sustains our growth, lights the path ahead and fuels the will to move forward.
